Brains, taste, experience – hi, I’m Claudio Weber.
Creative Director, strategist, culture nerd. Long enough in the game to know what lands – and curious enough to keep pushing how.
My background? Built different. Music PR. TV casting. Magazine writing. Brand campaigns. Creator strategy. Agency, client, freelance, founder – I’ve done the rounds.
I’ve led rebrands, built social teams from scratch, and helped brands navigate culture when it’s in motion. The result? A sharp, culture-first mindset that connects relevance with intent – and creative direction with impact.
I speak fluent digital, move through scenes with ease, and know when to lead, when to listen, and when to flip the script.
